Oil & Gas

Public Relations & New Media

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Oil & Gas Public Relations & New Media Conference
May 7-8, 2015 | National Harbor, MD

The Oil & Gas Public Relations & New Media Conference addressed social media’s vital role in changing current public opinion of the oil and gas industry. With numerous networking opportunities, superb speakers, and customized working groups, this event began closing the gap in the oil and gas industry’s communication efforts.

Gaylord National

The Venue

Attendees were treated to the finest in hospitality at The Gaylord National Resort & Convention Center, part of the 300 acre National Harbor waterfront, near Washington, DC and Old Town Alexandria, Virginia.

Conference Agenda

Thursday, May 7, 2015

Time Description
8:30 am Welcome Remarks
Peter Cook, Petroleum Connection
8:45 am Insights in New Media and Public Relations
Richard Levick, LEVICK
9:15 am Energy Policy Panel
Moderator: Max Hamel, Agenda
Panelist: Michael Pawlowski, Committee on Energy and Natural Resource, U.S. Senate
Panelist: Kate MacGregor, Committee on Natural Resources, U.S. House of Representatives
Panelist: Congressman Henry Cuellar, 28th District of Texas
10:15 am Break in the Exhibit Area
10:30 am Panel of Association Executives
Moderator: Tim Wigley, Western Energy Alliance
Panelist: Dan Whitten, America’s Natural Gas Alliance
Panelist: Wally Drangmeister, New Mexico Oil & Gas Association
11:30 am Panel on Public Relations and Social Media
Moderator: Jim McQueeny, Winning Strategies
Panelist: Gerges Scott, Agenda Global
Panelist: Edward Kim, SimpleReach
Panelist: Jeff Pyatt, Outbrain
12:30 pm Lunch in the Cherry Blossom Ballroom Lobby
1:30 pm Conversations
Jeff Presberg, Petroleum Connection
2:00 pm Technology Tools for Communications and Building Media Relationship
Greg Galant, Sawhorse Media
2:30 pm Break in the Exhibit Area
3:00 pm Panel on Public Outreach Initiatives
Moderator: Michael Zehr, Consumer Energy Alliance
Panelist: Dave Spigelmyer, Marcellus Shale Coalition
Panelist: Matt Letourneau, Institute for 21st Century Energy, US Chamber of Commerce
Panelist: Nelson Balido, Energy Council of the Americas
Panelist: Michelle Smith, The Quiat Company and NARO Colorado
3:45 pm The Rise of Activism
Matt Wagner, Edelman
4:30 pm Reception for All Attendees

Friday, May 8, 2015

Time Description
8:30 am Welcome Remarks
Peter Cook, Petroleum Conneciton
8:45 am Shifting Paradigms: Broadening the Discussion on O&G Development
David Holt, Consumer Energy Alliance
9:15 am Lessons from Other Industries
Moderator: Kathy Cripps, PR Council
Panelist: Gerry Gunster, Goddard Gunster
Panelist: Michael Kehs, Hill+Knowlton Strategies
Panelist: Steve Halsey, G&S Business Communications
Panelist: Mike Hotra, APCO Worldwide
10:15 am Introductions, Overview, and Instructions for the Working Groups.
In the late morning of the 8th, we will break into Working Groups which will go deeper into other topics for the entire 90-minute segment.
10:30 am Working Groups

“Driving Positive World of Mouth”
Suzanne Fanning, The Word of Mouth Marketing Association

“Advocacy 101”
Rob Leggat, Goddard Gunster

“Understanding Data Mining and PR Technologies”
Natalia Dykyj, Cision

“Social Media Adoption for the Oil & Gas Industry”
Winnie Hart & Lorrie Lee, TwinEngine
12:00 pm Concluding Remarks
Peter Cook, Petroleum Connection
12:00 pm Lunch in the Ballroom Lobby and Conference Adjournment

Conference Sponsors







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